We are compelled to study the operational business models of golf courses around the world. February took us on a 19-day tour to Bangkok, Siem Reap, Danang, Hanoi, and Seoul. Culturally stimulating, intellectual enriching and while not necessarily relaxing, we found the service level nearly identical at each facility. It was outstanding. Warm greetings upon entering, impressive locker rooms, well-stocked pro shops, trained caddies, courses maintained without chemicals, appropriate on course facilities and cooling towels upon completing the round were consistent amongst all facilities.
Thai Country Club, Nikanti, Ayodhya Links,(Thailand) Angkor Golf Resort, Phokeetra Golf (Cambodia), Montgomerie Links, Ba Na Hills, BRG Danang Golf, Van Tri (Vietnam) and Haesely Nine Bridges (South Korea), each share things in common that might provide US course managers a valuable lesson.
The assembly line of golf consists of:
- Caddies are waiting upon your arrival at the main entrance. Your clubs are “inventoried” with a tag placed on your bag with the caddie signature.
- You are escorted to the pro shop to register in which a locker key is provided. This locker key serves as your member number for the day. Using the locker key number, you can charge for items in the pro shop, at on course facilities and in the restaurant.
- Locker rooms have suntan lotion, other anticipated amenities and are staffed.
- 45 minutes is allocated to warm up on the driving range, short game area and putting green.
- Caddies are often assigned one per person per cart.
- Green fees ranged from $75 to $125. Caddy fees are $15 to $20.
- The order of play is sometimes determined by drawing metal chopsticks out of a cylindrical jar.
- On course facilities featuring a bevy of food and drink are available around the 5th and 14th holes.
- Golf course conditions are very good considering that each facility prides itself on being “environmental stewards” in which no chemicals are used to maintain the course.
- Cool towels are provided upon the completion of the round.”Halfway Houses.”
- The clubs are re-inventoried by the caddie, packed into your traveling club bag and automatically loaded in the transportation being used.
- After frequenting the restaurant, one checks out at the concierge settling outstanding charges with a credit card.
There is a saying a picture is worth a 1,000 words, here are some photos to bring these practices to life.
Angkor Golf Resort – Download
Ayodhya Links – Download
Ba Na Hills Golf Resort – Download
BRG Danang Golf Club – Download
Montgomerie Golf Links – Download
Nikanti Golf Resort – Download
Phokeetra Golf Links – Download
Thai Country Club – Download
Van Tri Country Club – Download
Angkor Tom, Angkor Wat – Download
Bangkok – Download
Danang – Download
DMZ – South Korea –Download
Golden Bridge – Download
Halong Bay – Download
Hoi An – Download
Siem Reap – Download
Sofitel Siem Reap – Download
Thailand Country Side – Download