James J. Keegan
Envisioning Strategist & Reality Mentor

2017 Advisor of the Year
One of Top 10 Golf Consultants

Smart Profitable Insights

Create A Winning Strategic Plan
A Private Webinar Series
9 Classes, 28 Exercises (Templates),
1 Results: Higher Net Income 2021

Published June 2020:
"The Winning Playbook for Golf Courses"
The Sixth Book In the Series"
"The Business of Golf - What Are You Thinking?"

The Latest Insights from JJ Keegan

  • You have to celebrate entrepreneurs! Are you looking to get the Pfizer, Moderna, or J&J shot?  It can be a challenge to get an appointment. Since early...
  • With over 9,000 daily fee golf courses and nearly 3,000 municipal golf courses, one would think that there would be generally accepted policies and practices throughout the industry. Such appears not to be the case...
  • Golf Datatech reported the following.  January 2021 rounds were up 21.4% compared to the same month last year.  Year to date rounds are up 21.4% over 2020.   
  • With the trade show season coming to a close, the focus for many northern golf courses turns to the opening their golf course in April.  For the southern courses...
  • How many Starbucks stores are within a 10-mile radius of your golf course? If the answer is zero, our belief is your golf course might be financially challenged unless you are a...
  • Golf Datatech reported the following.  December 2020 rounds were up 37.3% compared to the same month last year.  Year to date rounds are up 13.9% over 2019. 

“JJ is one of the Smartest People in the Golf Industry,”

Joseph Steranka, Golf Sports and Media Strategist
Former PGA of America, CEO

“The Finance Committee Agrees with Your Recommendations.
It clearly speaks to your great leadership and expertise on the issue.”

Jean Vito, Former Director of Finance, City of Superior

“Words cannot express the gratitude and value that we have received over the past two months. Your reading material, templates and tools will be used going forward. The team has learned a great deal that will last a lifetime.”

Dan Campbell, PGA of America, CSCM

“I wanted to extend my gratitude for all the help and guidance
you provided to the entire Old Works team. The golf course
is near and dear to my heart, and to many in the community,
and your contributions will help it persist and thrive.”

Brad Archibald , President – Pioneer Technical Services

“Golf’s Answer to Moneyball,”

Greg Nathan, Senior Business Development Officer, National Golf Foundation

“Thanks so much for all of your help in this process so far;
we literally couldn’t have gotten to this point without you!
As the renovation process continues and we head towards,
I certainly won’t be losing your number.”

Brian Stillman, Sports Facilities & Operations Manager
City of Round Rock

“You have been amazing to work with and I appreciate
the work you did for us. The value you have provided both
the City and to me is above and beyond.”

Susan Morgan, Chief Financial Officer, City of Round Rock

“Happy New Year my friend, I hope only the best for you
into 2020. You have been a kind ear and I appreciate
you greatly.”

Patricia Armstrong, Director of Parks, Town of Yarmouth

You are the best lighthouse the golf industry could have. Any boat rocking is self inflicted by the stubborn and more traditional
old guard that currently believes they are the golf industry captains.”

Steve Friedlander , Director of Golf at Leading Resorts