James J. Keegan
Envisioning Strategist & Reality Mentor

2017 Advisor of the Year
One of Top 10 Golf Consultants

Smart Profitable Insights

Golf Datatech reports: US rounds were up +3.2% for July 2023 and up +5.0% YTD when compared to July 2022.". Would you like to maximize revenue and maintain the customer experience? Call us at 303 596 4015 or email me at jjkeegan@jjkeegan.com.

Within Three Weeks

Smart Profitability Insights Created

To Validate, Confirm, and Guide Your Potential


Create A Winning Strategic Plan
A Private Webinar Series
9 Classes, 18 Exercises (Templates),
1 Results: Higher Net Income 2023

Published June 2020:
"The Winning Playbook for Golf Courses"
The Sixth Book In the Series"
"The Business of Golf - What Are You Thinking?"

The Latest Insights from JJ Keegan

  • In case you haven’t noticed, the Golf Course Management Software marketplace in the US has become a very healthy, competitive market. GolfNow/NBC Sports Next is still the leader in market share off the back of...
  • The latest Golf Datatech National Rounds Played Report with results for July 2023:               The three-page report contains year over year results for eight regions, all states and several metropolitan areas.  US rounds were...
  • Had the pleasure of playing golf with Richard Singer, NGF Consulting at Riverdale Dunes on August 22, 2022.  While the round was really enjoyable at this Pete Dye designed course, booking a tee time...
  • There may be no more controversial topic in the golf course operation than the licensing of a POS and Tee System via barter – providing the software vendor unfettered access up to three times...
  • Golf is a $102 billion industry, 20% larger than in 2016. Thirteen thousand nine hundred forty-six facilities offer 15,945 golf courses in the United States.  There are 25.6 million golfers, of which 9.3 million are...
  • The latest Golf Datatech National Rounds Played Report with results for June 2023:               The three-page report contains year over year results for eight regions,...

“JJ is one of the Smartest People in the Golf Industry,”

Joseph Steranka, Golf Sports and Media Strategist
Former PGA of America, CEO

“The Finance Committee Agrees with Your Recommendations.
It clearly speaks to your great leadership and expertise on the issue.”

Jean Vito, Former Director of Finance, City of Superior

“Words cannot express the gratitude and value that we have received over the past two months. Your reading material, templates and tools will be used going forward. The team has learned a great deal that will last a lifetime.”

Dan Campbell, PGA of America, CSCM

“I wanted to extend my gratitude for all the help and guidance
you provided to the entire Old Works team. The golf course
is near and dear to my heart, and to many in the community,
and your contributions will help it persist and thrive.”

Brad Archibald , President – Pioneer Technical Services

“Golf’s Answer to Moneyball,”

Greg Nathan, Senior Business Development Officer, National Golf Foundation

“Thanks so much for all of your help in this process so far;
we literally couldn’t have gotten to this point without you!
As the renovation process continues and we head towards,
I certainly won’t be losing your number.”

Brian Stillman, Sports Facilities & Operations Manager
City of Round Rock

“You have been amazing to work with and I appreciate
the work you did for us. The value you have provided both
the City and to me is above and beyond.”

Susan Morgan, Chief Financial Officer, City of Round Rock

“Happy New Year my friend, I hope only the best for you
into 2020. You have been a kind ear and I appreciate
you greatly.”

Patricia Armstrong, Former Director of Parks, Town of Yarmouth

You are the best lighthouse the golf industry could have. Any boat rocking is self inflicted by the stubborn and more traditional
old guard that currently believes they are the golf industry captains.”

Steve Friedlander , Director of Golf at Leading Resorts