James J. Keegan
Envisioning Strategist & Reality Mentor
2017 Advisor of the Year
One of Top 10 Golf Consultants
Smart Profitable Insights
Create A Winning Strategic Plan
A Private Webinar Series
9 Classes, 28 Exercises (Templates),
1 Results: Higher Net Income 2021
Published June 2020:
"The Winning Playbook for Golf Courses"
The Sixth Book In the Series"
"The Business of Golf - What Are You Thinking?"
The Latest Insights from JJ Keegan
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Golf Datatech – September 2020 Rounds Report
Golf Datatech reported the following. September 2020 rounds were up 25.5% compared to the same month last year. Year to date rounds are up 8.7% over 2019.
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Emerging Superstars in the Golf Industry – As Published by Golf, Inc.
It happened overnight. It took over a decade for anyone to notice. The 2008 recession squeezed many people out of the golf industry that did not have a deep Rolodex. Chad Ritterbush, Executive Director of...
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It’s 4 a.m., and I am on the Computer
It is not what you think. Though I put in long hours seven days a week, the task I have been trying to accomplish for the past twelve weeks is simple: find a prime...
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Golf Datatech – August 2020 Rounds Report
Golf Datatech reported the following. August 2020 rounds were up 20.6% compared to the same month last year. Year to date rounds are up 6.2% over 2019.
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The Lucky Seven Steps to Create a Winning Strategic Plan – Excerpted from the Winning Playbook for Golf Courses
The creation of a strategic plan requires work. To ease and accelerate the development of a winning formula for a golf course, there is a seven that is followed producing a winning financial result....
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Capitalism Creates, Capitalism Destroys
There are a plethora of software vendors that serve some aspect of the golf industry. If one Googles “golf management software,” 25 firms are listed (click here). They can be divided loosely into two...
“JJ is one of the Smartest People in the Golf Industry,”
Joseph Steranka, Golf Sports and Media Strategist
Former PGA of America, CEO
“The Finance Committee Agrees with Your Recommendations.
It clearly speaks to your great leadership and expertise on the issue.”
Jean Vito, Former Director of Finance, City of Superior
“Words cannot express the gratitude and value that we have received over the past two months. Your reading material, templates and tools will be used going forward. The team has learned a great deal that will last a lifetime.”
Dan Campbell, PGA of America, CSCM
“I wanted to extend my gratitude for all the help and guidance
you provided to the entire Old Works team. The golf course
is near and dear to my heart, and to many in the community,
and your contributions will help it persist and thrive.”
Brad Archibald , President – Pioneer Technical Services
“Golf’s Answer to Moneyball,”
Greg Nathan, Senior Business Development Officer, National Golf Foundation
“Thanks so much for all of your help in this process so far;
we literally couldn’t have gotten to this point without you!
As the renovation process continues and we head towards,
I certainly won’t be losing your number.”
Brian Stillman, Sports Facilities & Operations Manager
City of Round Rock
“You have been amazing to work with and I appreciate
the work you did for us. The value you have provided both
the City and to me is above and beyond.”
Susan Morgan, Chief Financial Officer, City of Round Rock
“Happy New Year my friend, I hope only the best for you
into 2020. You have been a kind ear and I appreciate
you greatly.”
Patricia Armstrong, Director of Parks, Town of Yarmouth
You are the best lighthouse the golf industry could have. Any boat rocking is self inflicted by the stubborn and more traditional
old guard that currently believes they are the golf industry captains.”
Steve Friedlander , Director of Golf at Leading Resorts