James J. Keegan
Envisioning Strategist & Reality Mentor

2017 Advisor of the Year
One of Top 10 Golf Consultants

Smart Profitable Insights

Golf Datatech reports US rounds were down 23.9% for December 2023 and up 4.2% year to date when compared to December 2023. Have your increased your rates on season passes? Would you like to learn how to leverage the pricing power you have? Call us at 303 596 4015 or email me at jjkeegan@jjkeegan.com.

Within Three Weeks

Smart Profitability Insights Created

To Validate, Confirm, and Guide Your Potential


Create A Winning Strategic Plan
A Private Webinar Series
9 Classes, 18 Exercises (Templates),
1 Results: Higher Net Income 2023

Published June 2020:
"The Winning Playbook for Golf Courses"
The Sixth Book In the Series"
"The Business of Golf - What Are You Thinking?"

The Latest Insights from JJ Keegan

“JJ is one of the Smartest People in the Golf Industry,”

Joseph Steranka, Golf Sports and Media Strategist
Former PGA of America, CEO

“Jim Keegan’s unique business and life experience have brought a new level of critical thinking to the golf industry.  On the golf course, he may be a seven handicap, but his insights into the business side of the game are no less than scratch.” 

Nick Mokelke, CCM, Former General Manager, Cog Hill Golf and Country Club.

“Words cannot express the gratitude and value that we have received over the past two months. Your reading material, templates and tools will be used going forward. The team has learned a great deal that will last a lifetime.”

Dan Campbell, PGA of America, CSCM

“I wanted to extend my gratitude for all the help and guidance
you provided to the entire Old Works team. The golf course
is near and dear to my heart, and to many in the community,
and your contributions will help it persist and thrive.”

Brad Archibald, President – Pioneer Technical Services

You are the best lighthouse the golf industry could have. Any boat rocking is self-inflicted by the stubborn and more traditional
old guard that currently believes they are the golf industry captains.”

Steve Friedlander, Director of Golf at Leading Resorts

“Golf’s Answer to Moneyball,”

Greg Nathan, President, National Golf Foundation

“Anyone who does not study J. J. Keegan’s information “The Winning Playbook” is placing themselves at a serious competitive distance, since every else will be reading it and incorporating its lessons into their business model.

Bradley S. Klein, Veteran Golf Journalist & Golf Course Design  Consultant

“The time you spent counseling me on our strategic options was very impact, changed the direction of my life, and helped me to set the correct priorities,  I will be forever grateful.”

Paul Schock, Founder of the Prairie Club

Thanks so much for all of your help in this process so far;
we literally couldn’t have gotten to this point without you!
As the renovation process continues and we head towards,
I certainly won’t be losing your number.”

Brian Stillman, Sports Facilities & Operations Manager
City of Round Rock

I consider JJ Keegan a friend and a mentor.  He has worked with my firm on dozens of projects and provided insights and recommendations that, at times, have provided astonishing results for my clients.  After 30 years in the golf business, I’ve come to the conclusion that there simply is no one better to effect positive change in the management of a golf course.

Kevin Norby, ASGCA