James J. Keegan
Envisioning Strategist & Reality Mentor

2017 Advisor of the Year
One of Top 10 Golf Consultants

Smart Profitable Insights

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Create A Winning Strategic Plan
A Private Webinar Series
9 Classes, 28 Exercises (Templates),
1 Results: Higher Net Income 2021

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Published June 2020:
"The Winning Playbook for Golf Courses"
The Sixth Book In the Series"
"The Business of Golf - What Are You Thinking?"

The Latest Insights from JJ Keegan

  • An “assembly line” is one way to view the golf course experience. The sun rises, the gates open, management and staff arrive, and another day begins. The golf course is like an amusement park that,...

  • One of our favorite tools that are used by very few in the golf industry is the 11-month weather forecasting tool. The one shown here is for the cities of Dallas, Denver, Los Angeles,...

  • Sports Betting at Draft Kings, William Hill and Fan Duel are popular sportsbook betting sites.  I am often chagrined at how people will bet on the performance of others and not themselves. Here is a...

  • Golf Datatech reported the following.  February 2021 rounds were down 4.7% compared to February 2000.  However, rounds year-to-date were up 7.8% over 2000. 

  • Rounds up 13.6% in 2020.   Most courses are budgeting up to a 10% increase over 2019.  A significant variable is the timing for the opening of ballparks, restaurants, and other entertainment venues.  Colorado Rockies...

  • How did the game get to become so complicated? Where did the golf industry go awry? I believe it was at the hands of today’s modern architects: Robert Trent Jones, Pete Dye, Jack Nicklaus, Tom...

“JJ is one of the Smartest People in the Golf Industry,”

Joseph Steranka, Golf Sports and Media Strategist
Former PGA of America, CEO

“The Finance Committee Agrees with Your Recommendations.
It clearly speaks to your great leadership and expertise on the issue.”

Jean Vito, Former Director of Finance, City of Superior

“Words cannot express the gratitude and value that we have received over the past two months. Your reading material, templates and tools will be used going forward. The team has learned a great deal that will last a lifetime.”

Dan Campbell, PGA of America, CSCM

“I wanted to extend my gratitude for all the help and guidance
you provided to the entire Old Works team. The golf course
is near and dear to my heart, and to many in the community,
and your contributions will help it persist and thrive.”

Brad Archibald , President – Pioneer Technical Services

“Golf’s Answer to Moneyball,”

Greg Nathan, Senior Business Development Officer, National Golf Foundation

“Thanks so much for all of your help in this process so far;
we literally couldn’t have gotten to this point without you!
As the renovation process continues and we head towards,
I certainly won’t be losing your number.”

Brian Stillman, Sports Facilities & Operations Manager
City of Round Rock

“You have been amazing to work with and I appreciate
the work you did for us. The value you have provided both
the City and to me is above and beyond.”

Susan Morgan, Chief Financial Officer, City of Round Rock

“Happy New Year my friend, I hope only the best for you
into 2020. You have been a kind ear and I appreciate
you greatly.”

Patricia Armstrong, Director of Parks, Town of Yarmouth

You are the best lighthouse the golf industry could have. Any boat rocking is self inflicted by the stubborn and more traditional
old guard that currently believes they are the golf industry captains.”

Steve Friedlander , Director of Golf at Leading Resorts