James J. Keegan
Envisioning Strategist & Reality Mentor

2017 Advisor of the Year
One of Top 10 Golf Consultants

Smart Profitable Insights

Create A Winning Strategic Plan
A Private Webinar Series
9 Classes, 28 Exercises (Templates),
1 Results: Higher Net Income 2021

Coming June 2020:
"The Winning Playbook for Golf Courses"
The Sixth Book In the Series"
"The Business of Golf - What Are You Thinking?"

The Latest Insights from JJ Keegan

  • With several months of operating in a new environment completed, certain surprising details are emerging regarding what makes a golf course profitable. The superficial observer would think that leagues, outings, and tournament representing pre-booked rounds...
  • Golf Datatech reported the following.  June 2020 rounds were up 13.9% compared to the same month last year.  Year to date rounds are down 1.7% over 2019. 
  • A guest sees more in an hour than a host sees in a year is a proverb that I certainly recall when secret shopping a golf course. As homeowners, at this time of the year,...
  • The twists and turns of life. Who could have forecast the inevitability of the unlikely event of COVID-19, a Black Swan, or that such would create an implausible surge in the golf industry that has...
  • Golf Datatech reported the following.  May 2020 rounds were up 6.2% compared to the same month last year.  Year to date rounds are down 8.0% over 2019. 
  • Thank you to all the healthcare providers, delivery personnel, grocery stores, essential businesses and those following the government guidelines on sequestering to address Covid-19.  The numbers are changing by the minute. Here is the current...

“JJ is one of the Smartest People in the Golf Industry,”

Joseph Steranka, Golf Sports and Media Strategist
Former PGA of America, CEO

“The Finance Committee Agrees with Your Recommendations.
It clearly speaks to your great leadership and expertise on the issue.”

Jean Vito, Director of Finance, City of Superior

“Words cannot express the gratitude and value that we have received
over the past two months. Your reading material, templates and tools
will be used going forward. The team has learned a great deal that will
last a lifetime.”

Dan Campbell, PGA of America, CSCM

“I wanted to extend my gratitude for all the help and guidance
you provided to the entire Old Works team. The golf course
is near and dear to my heart, and to many in the community,
and your contributions will help it persist and thrive.”

Brad Archibald , President – Pioneer Technical Services

“Golf’s Answer to Moneyball,”

Greg Nathan, Senior Business Development Officer, National Golf Foundation

“Thanks so much for all of your help in this process so far;
we literally couldn’t have gotten to this point without you!
As the renovation process continues and we head towards,
I certainly won’t be losing your number.”

Brian Stillman, Sports Facilities & Operations Manager
City of Round Rock

“You have been amazing to work with and I appreciate
the work you did for us. The value you have provided both
the City and to me is above and beyond.”

Susan Morgan, Chief Financial Officer, City of Round Rock

“Happy New Year my friend, I hope only the best for you
into 2020. You have been a kind ear and I appreciate
you greatly.”

Patricia Armstrong, Director of Parks, Town of Yarmouth

You are the best lighthouse the golf industry could have. Any boat rocking is self inflicted by the stubborn and more traditional
old guard that currently believes they are the golf industry captains.”

Steve Friedlander , Director of Golf at Leading Resorts