“There are a lot of consultants. Some are pretty arrogant and self-assured that their theories on how to operate a golf course are correct. They presume a golf course operator can translate academic discussions to operational practice easily. Their approach is flawed notwithstanding their lofty corporate images.

What differentiates JJKeegan+ is that, in partnership with you, they apply solid theory developed over the past decade based on field research, deliver hard factual data regarding your facility and present a practical management system based on rules of thumb that will streamline and simplify your operation. They validate what you think is true, stretch your imagination, and encourage you to achieve more.

The result of participating in their Webinar series of nine 1 hour classes is that they create a customized solution to ensure that your facility creates value for your golfers on a foundation that will optimize the financial potential of a golf course.

At Play Golf Calgary, JJKeegan+ confirmed the economic viability of two new courses we are building while identifying the potential hurdles. They were a passionate sound boarding delivering progressive ideas for the brand we are developing, even providing valid suggestions as to the architectural style of the green complexes under construction. We tested their golf profit formula, consisting of 21 templates, which gave us great confidence that we are on the right path while stimulating our team on how to further excel. The worksheet providing insights on what is an appropriate green fee is uncannily accurate that is only possible with a thorough understanding of the golf experience.

Would I recommend JJKeegan+? Depends. If you are an average operator, JJKeegan+ will likely crush you if you don’t have a firm grasp of the fundamentals to absorb their fast paced, emotional presentations. They are like a fire hose with a torrent of amazing information that will drown you if you are not a business professional.

If you are good and seeking to be great, JJKeegan+ is awesome. They love helping you. It is perhaps the best money we have spent on education in the twenty years we have owned golf courses.”

~Scott Atkinson, Play Golf Calgary

“Your insights and passion have made a huge difference in the profitability of our municipal golf courses. In these troubled times, you have provided the leadership and returned our courses to profitability. Your commitment to lifelong learning is admirable and something I deeply admire. We are a better organization and individual professionals after spending time with you.”

~Cindy Curtis, Assistant City Manager, Virginia Beach

“Wanted to give you an update on the VBGM lease performance. With 8 months into the contract VBGM has generated $1.83 million in gross revenue providing the city with $183,000 in rent. Based on or projections they should finish the year out around the $2.1-$2.2 million range. As you can imagine everyone is very pleased with the results. They have completed their improvements at the Kempsville Greens course and are beginning the Red Wing Lake clubhouse renovation tomorrow. You should be very proud of the job that JJKeegan+ has done guiding the City of Virginia Beach into this public/private partnership. It has proved beneficial to all involved.”

~Kevin Bennington, Golf Operations Coordinator, Virginia Beach Parks & Recreation

“I thought I would share a little report I put together for our executive team here in regards to our golf ops this summer.  We are going to probably end up about $15k above our forecast for golf this year on a reduction of 3,400 rounds due to weather.   Our budgeted profit was less than in past years due to spending more money but the fact is:  Our golfers had a WAY better experience and paid more money to play.  Again, thanks for all your assistance with Crystal Mountain.  We couldn’t have had the year we did without your input.”

~ Brad Dean, Director of Golf, Crystal Mountain

“At the beginning of 2010 we had 172 full golf members and a dues line of approximately $1M. We currently have over 400 full golf members and a WAIT LIST! Our dues line has grown to almost $2.1M. Individual dues have dropped 27%, and we eliminated capital dues, assessments, and minimum spending requirements. Our biggest challenge has been the cultural shift to a full membership, but in these times those are good problems to have. Thanks again for your help in getting us back on the right path for the future.”

~Mark Bergman, PGA Head Golf Professional, Merrill Hills Country Club

“Bottom line is that Merrill Hills is back on solid ground and we’re going to make it through this tough time. I think a lot of it can be attributed to your efforts on our behalf and getting us on track. I know we’ve said thank you before and really need to keep saying it.”

~Greg Ksicinski, former President of the Board, Merrill Hills Country Club

“You were too humble in your involvement with CGC. It was a total team effort with you included. I appreciate everything you opened our eyes to at CGC with your assessments. Thanks for hosting the webinar today. I thought it was very well done. I already have the next one booked on my calendar!!!”

~ Graham Cliff, Head Golf Professional, 8000 Preservation Trail, Parker, CO  80134

“Congratulations Jim! This is really quite an accomplishment. You crafted a strategic plan for the City of Ocala and correctly identified every relevant issue. While it took us five years to implement all of the recommendations, you were directly on point from the outset as to the challenges we faced.”

~John Zobler, former Assistant City Manager, City of Ocala, FL

“I recently joined the team at The Prairie Club in a marketing and sales position and am just starting to wrap my head around the golf industry. I have studied your strategic review (that you performed last October I believe) and attended a few JJKeegan+ webinars – I like your approach and would like to learn more. I am reaching out to you because I believe you might be able to point me in the right direction. Your input/advice is truly appreciated. I’m very young in my career, but fully realize how much quality insight from an experienced and knowledgeable person means.”

~ Kyle Schock, The Prairie Club

“Your insight during the last few years has been great for us.
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~Chad Hatch, The Prairie Club

“Today was great! Lots of positive feedback from my advisory committee; the Mayor was quoted as saying “some of the best money we have ever spent.” It reaffirmed several of the thoughts we had previously and opened the group’s eyes to several other issues we have yet to address.
This entire experience has been informative, educational, and invaluable to me, and for that I cannot thank you enough.”

~ Jeremy Hawkins, PGA, General Manager/Head Golf Professional, The Meadows Golf Club

“We are coming back strong. Imagine what is going to happen after we complete the course improvement and cart path projects that start in July. Number 9 green at Los Amigos turned out great. It’s been open for several months. Lots of positive feedback on your design enhancements.  I read your book. It is awesome. Just fantastic. Congratulations. I am very happy for you and the phenomenal accomplishment this book represents. You are the man.”

~ Stuart Hayden, Co-Owner, Strato Partners