Every morning we wake up very early with a single purpose

To mentor, lead and motivate golf course owners, to achieve financial success

JJ Keegan, as a Chief Strategist, is a maestro who creates astute insights
that inspires meaningful value. With over 25 years of experience in the golf industry, he has seen over 4,000 golf courses in 46 countries.


For each engagement, he mobilizes the ideal team to maximize the value and benefits you receive as a client.


With the expertise of leading course architects, skilled agronomists,
customer service savants, irrigation specialists, marketing experts, and technology wizards, we partner with you to create a strategic vision, ascertain the resources required and select the appropriate policies that optimize the efficiency and effectiveness of your golf course. These recommendations are supported by key data we glean from the leading research tools provided by the National Golf Foundation and Tactician.

  • Cathy Harbin
    Cathy Harbin
    President On Course Operations
  • James J. Keegan
    James J. Keegan
    Managing Principal and Author
  • Mr. M J Mastalir
    Mr. M J Mastalir
    President & Owner of Real Estate Capital Corporation
  • Mr. Michael Vogt
    Mr. Michael Vogt
    Certified Golf Course Superintendent
  • Kevin Norby
    Kevin Norby
    ASGCA, Principal
  • John Colligan
    John Colligan
    ASGCA, Principal
Cathy Harbin
President On Course Operations

Founder Cathy Harbin’s pedigree includes Class A membership in the PGA of America since 1992 and a PGA Master Professional since 2000. She is also a member of the LPGA and CMAA. With over 20 years as an operator in the golf business, including 12 years managing the World Golf Village golf courses, Cathy has perfected training and operational systems that created a consistent world class experience and sustainable profits.

As Executive Director of Golf 20/20 for three years, Cathy helped drive the World Golf Foundation mission: to increase awareness and participation in the game of golf. She lead the successful launch of Get Golf Ready, a national instructional program, and the initiative continues its dedication to the future health of golf.

Cathy’s history as Vice President of Public Golf, Golf Academy and Programming for ClubCorp in Dallas, Texas, provided experience overseeing over 150 clubs, helping to drive rounds and revenue, as well as guiding exceptional member and guest experiences.

Cathy’s dedication to the field of golf combined with leadership acumen has resulted in an esteemed reputation with numerous accolades. Golf Inc. magazine named Cathy as one of the Most Admired Golf Course Operators, Golf News magazine named her as Woman of the Year and United Athletes Foundation named her Athlete of the Year. In addition to receiving numerous PGA Chapter and Section awards from the PGA of America, Cathy has been honored by the community at-large with recognition from the Florida Times Union as one of the 7 Most Powerful Women in Sports and the Jacksonville Business Journal as a Women of Influence.

A recognized expert in golf, Cathy continues to be sought after and quoted in national and international publications.

Her client list includes: World Golf Foundation, PGA of America, GOLF 20/20, World Golf Village, The Slammer & Squire, The King & Bear, ClubCorp, Honours Golf, Arcis Golf, Scratch Golf and American Golf. Contact name, phone

James J. Keegan
Managing Principal and Author

Known to his friends as “Rain Man” because of his amazing recall of any course he has played, any person he has met, or any place he has traveled, James J. Keegan has a zest for golf and for life itself.

With a great heart and a quick mind, he has established a wide-ranging network within the golf industry, an industry in which there may be only one degree of separation from the management leaders who make a positive difference. He leverages his educational background with his extensive experience in the golf industry to frame a vision that can be understood by all. He quickly “cuts to the chase.”

With nine principals averaging 20 years of experience in the golf business, JJKeegan+ provides common sense solutions founded on sound principals. With clients from Europe to Asia, and across America, JJKeegan+ has developed a unique process that is enhancing the golfer’s experience and the investment return of today’s golf courses.

As Managing Principal, Keegan has travelled in excess of 2,500,000 miles visiting over 250 courses annually and meeting with owners and key management personnel at more than 4,000 courses. Having successfully combined his passion for golf with his business acumen, this experience makes him uniquely qualified to offer expert opinions on trends and issues facing golf courses today because of his direct knowledge and interaction with the golfing community.

An accomplished writer, Keegan published in June, 2010 the award winning book, “The Business of Golf – What Are You Thinking? How to Maximize the Financial Return of a Golf Course.” This book has been purchased in 16 countries and is being utilized at 15 Universities. In 2013, Keegan published, “The Business of Golf – Why? How? What?“, a field book for seasoned professionals.

Currently, he serves as a panelist for Golf Magazine’s Top 100 Golf Courses. He is a former member of the Club Manager’s Association of America and the National Golf Course Owners Association, and is currently a member of the National Golf Foundation, and the International Network of Golf. Keegan is a former volunteer of the Colorado Golf Association and the USGA Sectional Affairs Committee. Jim has served as a course rater and rules official for numerous tournaments including the local and sectional qualifying for the U.S. Open and the World Club Championship.

A certified public accountant with a B.B.A. Degree from Texas Christian University, Keegan earned an M.B.A. in corporate finance from the University of Michigan. He has also served as a captain in the United States Air Force and worked at KPMG as a computer audit specialist.

Mr. M J Mastalir
President & Owner of Real Estate Capital Corporation

M. J. Mastalir is the President and owner of Real Estate Capital Corporation, a mortgage banking company specializing in the financing of commercial real estate and golf-related properties. As the exclusive correspondent for the Western United States for Textron Financial Corporation’s Golf Finance Division, Mr. Mastalir underwrote golf properties and obtained commitments totaling almost one billion dollars. Mr. Mastalir was instrumental in convincing Textron Financial to support the golf industry by creating a national lending program, and he then assisted with the structuring of that program.

Mr. Mastalir is recognized as one of the nation’s foremost authorities on golf course finance and in 1999 was named one of the 25 most influential people in golf by Golf Inc. Magazine.

Real Estate Capital Corporation also assists prospective buyers, owners and operators with the acquisition and disposition of golf clubs and courses. Services include market and financial analysis, operational review, deal structuring, strategic planning and execution. Mr. Mastalir has access to many resources within the golf industry that can provide the additional necessary assessments and solutions to the myriad issues that arise in a golf course transaction.

Prior to forming Real Estate Capital Corporation, Mr. Mastalir spent 14 years with Colorado’s largest mortgage banking company, IntraWest Mortgage Company. During his tenure with IntraWest, he financed in excess of 11,000 multi-family housing units and served as the company’s president from 1983 to 1985.

Mr. Mastalir is a past member of the Board of Governors of the Mortgage Bankers Association of America, where he served on several committees and chaired the Insured Project Committee.

Mr. Mastalir was a member of the United States Golf Association’s Executive Committee for eight years, and he served that association as vice president and chaired many committees, including the Rules of Golf Committee.

Mr. Mastalir has served on numerous local and national committees and commissions dealing with housing and finance policy issues and has been a speaker at many golf course and real estate finance seminars and conferences. In addition, he has served on many community boards including Boy Scouts of America, U. S. Commission on Civil Rights, Colorado Housing Incorporated, Colorado Golf Association and The Denver Partnership.

Mr. Mastalir obtained a Bachelor of Arts degree from the University of Colorado in 1968 and a Juris Doctor Degree from the University of Colorado in 1971. He is a member of the Colorado Bar.

Mr. Mastalir is currently a member of Denver Country Club, Paradise Valley Country Club, and The Royal and Ancient Golf Club of St. Andrews.

Mr. Michael Vogt
Certified Golf Course Superintendent

Mike is head of McMahon Group’s Golf Division. He consults with all types of golf courses on Agronomic Issues, Turf Care Center Master Plans, Existing Conditions Reports, Golf Course Asset Reserve Studies, Golf Irrigation System Audits/Studies and Goal Directed Budgeting.

Mike has over 30 years of golf course construction and maintenance experience, serving 26 years as a Golf Course Superintendent. He also served as a General Manager at a private club in Illinois.

After graduating from Pennsylvania State University in 1978, he was President of the Illinois Turfgrass Foundation, after which he received the Distinguished Service Award in 1990.

He also is an award winning author; class AA Life Member of the Golf Course Superintendents Association of America and a 26-year Certified Golf Course Superintendent, (CGCS).

Kevin Norby
ASGCA, Principal

Kevin Norby is the owner and principal of Herfort Norby Golf Course Architects of Chaska, Minnesota. Kevin attended South Dakota State University and the University of Idaho at Moscow where he received his degree in Landscape Architecture. In 1991, while working on improvements for Superior National Golf Course, Kevin met Don Herfort – a golf architect and a fellow with the American Society of Golf Course Architects.

In 1995, Kevin and Don formed Herfort Norby Golf Course Architects and continued to work together for nearly 10 years. Today, Herfort Norby is located in Chaska, Minnesota and specializes exclusively in the design of golf courses and golf practice facilities. Kevin has been involved with over 80 golf course projects throughout the United States, Canada and the Caribbean and is a frequent speaker and contributing writer on issues related to golf course design. His services typically cover all aspects of golf course design from site selection and market/feasibility studies, to green and bunker renovations, irrigation design, bid solicitation, contractor selection and on-site construction observation.

Herfort Norby operates under the belief that, whether designing new courses or remodeling existing golf courses, it is important that the architect and the Owner identify and understand the niche which the golf course will occupy in the local market. According to Kevin, “this is particularly important on public daily-fee courses where the average golfer may make up as much as 85 to 90% of the revenue source. The way in which we design a public daily-fee golf course is very different from the way in which we design a destination golf course or private country club or a course which is intended to provide for accelerated real estate sales”.Kevin’s most highly acclaimed new courses include The Refuge Golf Club in Oak Grove, Minnesota and The Preserve on Rathbun Lake in southern Iowa which both received national recognition for environmental sustainability. In 2009, The Preserve was named runner-up best new golf course in America by Golf Inc. and top 10 new course by GOLF Magazine, LINKS magazine and Golf Digest.

Recent renovations and long-range master planning projects include Bemidji Town & Country Club, Grand National Golf Course in Hinckley,Rush Creek Golf Club in Maple Grove, New Richmond Country Club in Wisconsin and Sunbird Golf Club in Chandler, Arizona.agement leaders who make a positive difference.

John Colligan
ASGCA, Principal

Colligan Golf Design is a full service golf course architectural design firm based in Arlington, Texas.

Promoting a philosophy, which encapsulates a careful blend of playability, aesthetics, maintainability and budget – all while fostering the utmost respect for the spirit of site and the game of golf. It’s CGD’s belief that every project should maximize the natural potential of the site and introduces the man-made features of the golf course with a harmonious blend of shapes, style and scale that will create variety and establish memorability to the golfer.

Colligan Golf Design specializes in working with municipalities. We have worked with the following cities helping to increase the yearly number of rounds and to increase profitability: San Antonio, Amarillo, Grand Prairie, Schertz, Cleaburne, Fort Worth, Somervell County, Temple, Dallas and Burleson.

John Colligan is a member of the American Society of Golf Course Architects. He has 27 years of experience in the golf industry along with another 6 years in Landscape Architecture and Land Planning.

We collaborate with you:

  • Bringing specialist knowledge to shape the right solution.

  • Identifying the key issues, objectives, challenges and opportunities.

  • Analyzing the current situation, identifying areas for improvement.

  • Exploring the possible options, creatively stretching and connecting them.

  • Designing the right solution defining it together in detail

  • Agreeing with you on proposed actions, the financial case and implementation plan.

  • Implementing, guiding and monitoring the agreed solution.

  • Reviewing at regular intervals to evaluate your success and further enhance it.

You will benefit from:

  • Solutions that Will Increase Profits

  • Overcoming your Limitation of Resources:  Time, Labor and Finances

  • Sharing in a Community of Leading Managers That Are Seeking to Go from Good to Great

  • The Wisdom of Leading Experts in the Business of Golf

  • Private Monthly Newsletter

  • Proprietary operational tools to simplify and streamline your operations

  • Accessing Cost Effectively National Research Trends


Who Will Benefit the Most?


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