JJ Keegan+, originally formed as JJKeegan+ in 2005, is a consortium of leading golf experts whose mission statement is “to ensure your vision becomes reality.” We engage in a disciplined and proven process to achieve that goal.

Vince Lombardi stated, “Perfection is not attainable, but if you chase perfection, you will catch excellence.” Every day our goal is simple. We merely try to outperform ourselves. How does that philosophy benefit you? We understand that the status quo is a formidable foe. We thrive on making the complex simple. We focus on the results in creating an action plan that is executable – not just generating theoretical options.

Our goal with each client is straightforward. The formula we have developed provides us the opportunity to create with you and for you an outcome-based business plan, and to lead you as you implement the tactical plans that ensure precise operational execution. With our mission clearly defined, our clients have consistently increased net operating income by more than 12%.


The Hurdles: We also understand that these are very challenging times within the golf industry. The game has peaked. Supply exceeds demand. Revenues are soft and expenses are fixed. Rounds are too long and lifestyles have changed. Ours is a time-crunched culture. These factors have a direct impact on the business of golf. With golf in a blustery swirl, vision is often clouded and execution dulled.

The Outcome: Our recommendations are founded on thorough research, our extensive experience with comparable engagements and working in unison with your management and staff. We excel at creating a consensus that solves problems and finds answers that are simple and cost effective.

The consulting services we offer cover every facet of golf course operations, including:

  •  Market & Economic Analysis
  •  Golf Course Viability Studies
  •  Strategic Planning
  •  Facility Assessment
  •  Capital Improvement Programming
  •  Organizational Development
  •  Information Management & Technology
  • Financial Planning & Analysis
  •  Agronomy & Maintenance Assessment
  •  Management
  •  Operations
  •  Marketing/Integrated Branding
  •  Customer Franchise Analysis
  •  Customer Loyalty
  •  Secret Shopper