Yield Management – Dynamic Revenue Services

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Interesting two minute youtube video (click here) explains concept.  It is a wonder that more golf course do not utilize this software to increase their revenue.

Then again, that would require a golf course operator to implement change.    I will never understand why golf course operators wail at their losing plight citing uncontrollable factors (supply vs. demand, weather, demographics) when many viable alternatives to create value for golfers on a platform that optimizes their financial performance remain unused.

What do you think?  Comment below.

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