Interesting two minute youtube video (click here) explains concept. It is a wonder that more golf course do not utilize this software to increase their revenue.
Then again, that would require a golf course operator to implement change. I will never understand why golf course operators wail at their losing plight citing uncontrollable factors (supply vs. demand, weather, demographics) when many viable alternatives to create value for golfers on a platform that optimizes their financial performance remain unused.
What do you think? Comment below.