Starbucks Mobile Prepay Introduced – Any Lessons for Golf Courses?

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FACT: There Are 80,000 Ways To Drink A Starbucks Beverage.  From July 1 – 14, 2015, Starbucks is incentivizing customers to order in advance by mobile and prepay.  Bonus stars are being given.



While I struggled to correctly order the first time I tried the application a Skinny Vanilla Latte, a Venti Coffee and a blueberry scone and defaulted to ordering only the scone as I sat outside the store, it got my wondering, wouldn’t the ability to prepay for your golf be a convenient way to accommodate the vast majority of public golfers?  While some will argue that by discouraging golfers from visiting the pro shop may reduce impulse purchases, I believe that the added customer service convenience improves the experience.

What do you think?  Comment below.

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