With the trade show season coming to a close, the focus for many northern golf courses turns to the opening their golf course in April. For the southern courses maximizing their revenue during the next 90 days is paramount. Policies and procedures seem to evolve year-to-year without much thought or detailed analysis for many golf courses.
Here is a survey to challenge your thinking as to how you can best create value for your golfers on a foundation that optimizes the financial performance of your facility.
We recognize that there are many permutations to the policies and procedures at golf courses. The exceptions seem to outweigh the general rules. Developing a clear, concise outline provides the framework that the exceptions can be evaluated on a one-off basis when required.
The goal of the survey is to help create a consensus amongst your management team as to the appropriate rates to implement in 2021 and the associated reservation policies and procedures. Your thoughts are solicited and are very important. Your daily interaction with golfers provides valuable insights.
The results of this survey will be distributed free to all respondents who leave an email address. Five respondents will be randomly selected for a copy of “The Business of Golf – What Are You Thinking: 2016 Edition?”
Let’s rock and roll to a great 2021.
Author: James J. Keegan, Envisioning Strategist, and Reality Mentor. His sixth book, “The Winning Playbook for Golf Courses: Shorts-Cuts for Long-Term Financial Success,” was released on June 20, 2020, https://jjkeegan.com/product-category/book-store/. Keegan was named one of the Top 10 Golf Consultants and Golf Advisor of the Year in 2017 by Golf, Inc. Keegan has traveled more than 2,992,000 miles on United Airlines, visiting over 250 courses annually and meeting with owners and key management personnel at more than 6,000 courses in 58 countries.
