Since you clearly don’t know how this golf marketing software works, I thought I’d set the record straight. I use this software at my own golf course.
JJ: Merely because they clicked to book a tee time, it doesn’t mean the tee time was actually booked, the respondent played and the golf course collected money.
Truth: You are correct in this assumption. However, this software allows you to pull reports that back up this data. In an effort not to overcomplicate the sales strategy, this is likely just a teaser at what’s possible. Not exactly the step by step process of how to do it. That tactic would overwhelm a potential golf operator.
JJ: The size or booking was assumed to be two.
Truth: Once again, this report can be pulled within the software. For the sake of the analogy, I’m sure this is meant to simple point out that most golf software companies are incapable of doing any of these features. Most of them are not tied to an email marketing company and are not tracking behaviors based on the inputs at the time of sales collection at the club.
This particular company DOES do that. It’s one of its greatest selling features. I can segment my golfers based on all kinds of behaviors and money spent at the golf course. I can invite golfers to come back to my golf course based on preferred time they play, their favorite day of the week, what kinds of specials they redeem. The possibilities are endless and its a much more intelligent way of sending out emails rather than only sending one generalized campaign to your entire database.
JJ: The second email was sent to those who didn’t open the first email. While the follow up is the right concept, the second email should have been sent to ALL those who had not booked a tee time.
Truth: This software is able to do exactly as you suggest.
Teesnap is the only golf software company (that I know of) that directly tracks multiple points of data between the email service and the point of sale which allows the golf course to segment its database based on the actions of the golfer.
It’s a very powerful system and helped my golf course to have a successful year despite 2018’s weather. The marketing tactic outlined in this email is EXACTLY how I was able to get golfers to come back to my golf course again and again.
Guess what! Now that we’re open and it’s spring, but there’s still snow on the ground, I was able to segment all of my golfers who live in the north and still have snow to come play my club! I could even do this without zip codes in my system because it is set up to track where they lived based on the location where the email is opened.
In my book, that’s some seriously powerful golf software!
In full disclose, although I still operate a golf course, I started working at Teesnap. I find Teesnap so powerful and innovative in the golf space that accepted a new position overseeing the marketing for golf courses. My team at Teesnap is in charge of setting up campaigns (as described in this email) that invite golfers back based on behavior at the club. Last year (remember 2018?), my marketing team was able to raise revenues by nearly 8% on clubs who use our marketing services.
Let’s start talking about the good in the industry rather than tearing one another down.