November 24, 2014: PGA of Great Britain and Ireland – The Winning Playbook for Golf in America

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Castle Pines, CO (November 24, 2014)  The PGA  of Great Britain and Ireland is pleased to announce that the next session in the “PGA Learn from the Best” webinar series will be delivered in conjunction with JJ Keegan, of JJKeegan+. This webinar, “The Winning Playbook for Golf in America,” will feature insights and perspectives from some of the most successful U.S. golf courses that can be applied in Europe.

The headwinds are strong in the industry. Oversupply, variable weather, inconsistent adoption of technology, parse benchmarks, a time-crunched culture and accelerating expenses for labor, benefits, water, fertilizer, etc. make managing a golf course today a tremendous challenge. What is a golf course management team to do?

Gain fascinating new insights and perspectives about to how create value for golfers on a foundation that ensures the financial potential of your golf course is optimized.  Insights and perspectives from some of the most successful U.S. golf courses that can be applied in Europe will be presented by JJKeegan+.

This presentation is based on a doctoral dissertation by the Director of the PGA Professional Golf Management Program at Clemson University that evaluated whether a simple-to-implement 7-step process accompanied by 21 executive tools developed by JJKeegan+ can successful create value for golfers on a foundation that optimizes the financial potential of a golf course.  This new golf management system was vetted by 16 leading golf course operators who manage 50 golf courses including Pelican Hills, Golf Club at La Quinta, Edinburgh – USA, Brackenridge Park, and Crystal Mountain.

Registration for this Webinar is limited to members of the PGAs of Europe.  For additional information on the research resulting in the publication of the “The Business of Golf – Why? How? What?”  Click here.  To how to apply the insights and perspectives developed for golf course owners from the study, Register Now for classes beginning January 8, 2015.
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For Additional Information
Marissa Witmer, Vice President, Social Media
JJKeegan+
303.283.8880
info@golfconvergence.com

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