Perfect Storm for Golf Industry from Joe Goodrich’s (Executive Vice President – Billy Casper) newsletter

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“Perfect Storm   Here’s to the golf industry benefitting from several key indicators:

  • Despite turbulent global financial markets, a 3.6% rise in consumer spending prompted the U.S. economy to grow by 3.9% headed into Q4.  A 9.3% increase in residential building contributed heavily.
  • Buoyed by an 8.5 to 9% increase in online shopping this year, economists predict a 5.2% rise in sales during the holiday season.  Revenue upticks will come from less profit-eating promotions as the economy – and, thus, consumer confidence – has decidedly improved.
  • More than 85% of Americans are confident they’ll partake in more leisure travel over the next five years.  Moreover, 76% note the success or failure of trips depends on the personalized services offered, and 63% want travel brands to provide custom services based on their personal data.”

Golf Datatech reports rounds are up 0.7%  in 2015.  What do you think the impact of this economic news will be on the golf business?  Comment below.

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