“Perfect Storm Here’s to the golf industry benefitting from several key indicators:
- Despite turbulent global financial markets, a 3.6% rise in consumer spending prompted the U.S. economy to grow by 3.9% headed into Q4. A 9.3% increase in residential building contributed heavily.
- Buoyed by an 8.5 to 9% increase in online shopping this year, economists predict a 5.2% rise in sales during the holiday season. Revenue upticks will come from less profit-eating promotions as the economy – and, thus, consumer confidence – has decidedly improved.
- More than 85% of Americans are confident they’ll partake in more leisure travel over the next five years. Moreover, 76% note the success or failure of trips depends on the personalized services offered, and 63% want travel brands to provide custom services based on their personal data.”
Golf Datatech reports rounds are up 0.7% in 2015. What do you think the impact of this economic news will be on the golf business? Comment below.