The Company’s third edition of the study investigates consumer behaviors and attitudes that will impact the way golf hard goods and apparel companies market to Serious Golfers. “Digital media sources are not replacing traditional print/broadcast, but rather these developing mediums are in addition to, resulting in Serious Golfers are taking in more information than ever before,” said John Krzynowek, Golf Datatech partner.
The article cites, “In spite of traditional print media remaining a valuable source of information for serious golfers, the move to digital media is growing, as evidenced by the evolving reliance on digital golf publications, Facebook and Twitter. In fact, daily use of Facebook among serious golfers has reached 50%, while Twitter use is significantly lower.”
To read the full press release, click here.
