While trying to rebuff Golfnow.com initiatives to sell their members inventory at discounts, in late 2013, the NGCOA formed a task force to identify alternatives and to select a preferred vendor through which their members could offer tee times nationally.
Before the four vendor presentations were conducted by the Task Force during Golf Industry Trade Show in February, 2014, management of the NGCOA met with Golf Channel leadership hoping to obtain financial sponsorship for the Association.
During July, the NGCOA resumed discussions with Golf Channel.
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