Research in the midwest demonstrates that a correlation exists as highlighted below.
If you think about it, a higher slope rated golf course is likely to be longer, have more water hazards, bunkers, trees and more difficult green complexes. Hence, maintenance costs are higher and the need to charge a higher green fee to cover operational costs.
This research evolved from a discussion at a client course losing $200,000 annually. Where their customers more attracted to an easier golf course, albeit 15 miles away, or the lower price they offered? $25 which included cart to play a 112 slope rated golf course in a cornfield in which there were no rules or dress codes or $44.50 to play a championship golf course basked in the historical tradition of the game?
It was is my feeling that the senior golfer seeking an easier golf course and the millennial seeking fun and no rules where principally attracted to the experience – not the price.
That is my opinion. What is yours? Please comment below.