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CASTLE PINES, Colo. (Sept. 6, 2015) – One of the keenest minds in the golf business has rebranded his company.  JJKeegan+ is now JJKeegan+.

“Clients and potential clients know my name so I have decided it’s time to capitalize on that brand,” said James J. Keegan, managing principal. “My mantra is to create and offer astute insights that produce meaningful value and results for my clients. I’ve proven this over and over again.”

Among the services of JJKeegan+ are golf course operations analysis, best management practices, secret shopping, online golf business education including webinars and podcasts, and operations consulting.

While most industry consultants speak qualitatively and talk about marketing or member retention, Keegan provides quantitative data to support his recommendations and action plans.

“There is a set of numbers that determine the financial potential of a golf course. Within 15 minutes, I can tell a golf course operator what the prospects are for success and the three initiatives he needs to implement to achieve them,” he explained.

Keegan has established a vast network of advisors from within and outside the golf industry, covering all operational areas from agronomics to food and beverage.  Additionally, he leverages his extensive experience in the golf industry to frame a vision that can be understood by all.

Among Keegan’s proven formulas is a seven-step “golf management system” that produces consistently positive financial results. He also has developed 21 operational templates that guide golf courses in creating a strategic plan while determining the required tactical resources and the appropriate policies and procedures.

Keegan’s newly redesigned website – – features a vast library of resources for golf courses, municipalities, universities, and financial managers.

He is also well known for the award-winning book, “The Business of Golf – What Are You Thinking? How to Maximize the Financial Return of a Golf Course.” The book, first published in 2010 has been purchased in 16 countries and is being utilized at 15 universities for college students in Professional Golf Management programs.

While his focus is on the business of the game, Keegan has played more than 4,000 golf courses in 46 countries, including 18 countries in just the past 20 months.

For additional information access the web site at or call 303/283-8880.


Karen Moraghan

Hunter Public Relations


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