The article concludes:
“The instant gratification that golf fails to provide hurts its chances of catching on with millennials, and many elect to take up cheaper and less time-consuming activities instead of golf. In an episode of Real Sports on HBO, Taylormade’s former CEO Mark King told Bryant Gumbel, “I think the issue we have in our sport is when you go out to a course, the environment around the game is not very fun and inviting.”
There are two different perceptions of golf in America. The game is thriving on the professional level but severely struggling as a sector of the competitive American economy. Hopefully, the widespread success of Jordan Spieth will be enough to bring golf back to par.”
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