July, 2014: Peter Drucker, “You Can Only Manage What You Measure”

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Peter Drucker stated, “You Can Only Manage What You Measure.”   Most golf courses focus on operational issues and do not create benchmarks to measure and adjust their daily performance.

There is a magic formula to ensure your financial success in managing a golf course:  7, 11, 15, 5, 2, 13, 20.  These numbers, when understood, ensure the golf course can create value on a foundation that optimizes the financial performance of a golf course.  Would you like to unlock the secret of a simple golf course management system to increase the return on investment at your facility?

Managers from 10 golf courses will be selected to participate in a two-month Webinar series to create a winning 2015 strategic plan.  Call 303-283-8880 now or click below to secure your spot, as registration is limited.

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JJKeegan+ has developed a golf management system that can be easily adopted at your golf course to create and guide you as you learn to use the insights required for success.

The principles and templates of our uniquely analytical approach were vetted by 11 leading PGA golf course managers who operate 34 golf courses.  The research and testing was completed for a Clemson University Ed.D. dissertation written by the director of the university’s PGA Professional Golf Management Program, Rick Lucas.

Click here to read what participants Brad Dean, PGA – Crystal Mountain Resort; Del Ratcliff, PGA – Charlotte, NC; and Jim Roschek, PGA – San Antonio, TX commented about their experience in the Clemson study.   If these leading golf operators gained substantial value, can you imagine how you can also benefit?

Here is the class schedule and what you will learn about your golf course:

Date Start Time Class:  60 Minutes
September 4, 2014 11:30 EDT – 8:30 PDT Introduction to Why? How? What?
September 11, 2014 11:30 EDT – 8:30 PDT Step 1 – Geographic Local Market Analysis
September 18, 2014 11:30 EDT – 8:30 PDT Step 2 – Weather Playable Days
September 25, 2014 11:30 EDT – 8:30 PDT Step 3 – Technology
October 2, 2014 11:30 EDT – 8:30 PDT Step 4 – Financial Benchmarking and Financial Modeling
October 9, 2014 11:30 EDT – 8:30 PDT Step 5 – The Golf Course:  A Living Organism
October 16, 2014 11:30 EDT – 8:30 PDT Step 6 – The Assembly Line of Golf
October 23, 2014 11:30 EDT – 8:30 PDT Step 7 – Customer Loyalty and Preferences
October 30, 2014 11:30 EDT – 8:30 PDT The WIN™ Formula


Your golf course management team will be guided to create a winning strategic vision, determine the best resource allocation, and identify and begin to use policies and procedures that will assure consistent execution.  The concepts presented will ensure that your golf course achieves its financial potential in 2015.

These unique insights and perspectives are presented in the textbook, The Business of Golf – Why? How? What?.  Begin making a difference in your golf course’s financial fortunes with this Summer special:  40% off  with “WHY40” code.

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Those selected will be taught to create a strategic blueprint that will be easy to understand and simple to execute.   The cost of investing in a strategic plan can range from $30,000 to $75,000.  Your investment in this one is only $7,500, plus travel expenses if you would like for us to  shop your facility secretly and conduct an in-person staff training session on creating sustainable customer service.

Our goal is to ensure that you realize the full value from your golf course investment by participating in the JJKeegan+ Business of Golf University and thereby by creating sustainable value-based golf experiences.

If you would like to register for the fall semester classes or have questions, please call me at (303) 283 8880.

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Here is the latest news from the industry:

Rounds:  Down from 2013:

Golf Datatech, click here, reports that rounds on a national level were down 1.7% May, 2014 compared to May, 2013. Public access play was down 1.5%.  Private course activity was down 2.4%.  The report was based on information from 3,705 contributing golf courses to their report.

August Weather Iffy – Particularly for NE US

Weather Trends International, click here, can provide 11 month forecasts.  Below is the US temperature and precipitation forecast for the August 2014:

US_MONTHLY_TREND_201408 August 2014 2 US_MONTHLY_TREND_201408 - Rain August 2014 2

Temperature:  Warmer in South        Precipitation:  More Rain in Midwest

Golf is about entertaining the customer!  Top Golf is simply terrific fun.

We attended the opening of Top Golf – Riverwalk in Scottsdale, AZ in early June.    What a fabulous facility.  We learned that the $12 million investment ($1 million in Callaway chip embedded golf balls), is projected to generated $25 million in revenue during the first year.

IMG_5702 3Driving RangeIMG_5707

Had lunch with five industry leaders and we played the most popular Top Golf game.  Total cost, including lunch, was $75 and it took only 75 minutes.   Should be on everyone’s bingo card.

Current Engagements

JJKeegan+ is engaged at Talking Stick Resort guiding a Request for Proposal for Golf Course Management Services.  During June, we also recommended green fee rates for an Arlington, TX golf course renovation.  In July, we will measure the financial impact of the airport expansion on an adjoining golf course and finalize a five-year cash flow forecast for a leading multi-course complex in the midwest.

We also recently completed new 92 page case study, University of Hard Knox, to be used in Fall 2014 by 15 colleges as part of their capstone class for Professional Golf Management using the book, “The Business of Golf – What Are You Thinking?”

We are heading late this month on tour of golf courses in Estonia, Finland, Holland, Russia and Sweden.  Look at our Pinterest board in August for best golf management practices observed.

Thank you for taking a moment to read this email.   We hope you join us on the path to success.

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