June 2015 Podcast – Brian Morgan: “Your Brand is Created Through Images that Evoke Emotion to Appeal to the Golfer’s Love of the Game”

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Brian, in  a captivating 30-minute presentation lanced in a heavy Scottish brogue, shares his insights from having taking photographs at 50 Opens, 17 Masters, 14 US Opens and PGA’s Championships, 8 Ryder Cups, hundreds of other tour events and most of the prominent golf courses in the world, reveals his secrets to ensuring your golf course is properly captured through film.

Brian states, “The photographer should have a good understanding of golf to capture, as an artist, how the shadows of the morning and evening sun reveals the subtleties of the golf course as designed.  Even the best courses only have four to six holes that are worthy of photographs for integration to a course’s website or placement in their marketing brochures.  However, defaulting to an aerial view of the course comes with many risks.”

Listen to this podcast and learn those challenges and hear a fabulous story on the best photograph Brian has taken.  The story will thrill you.

Brian Morgan is one of the several guest lecturers in the JJKeegan+ Webinar series.   To register for the Fall Webinar Series starting September 10, 2015 to bolster the net income of your golf course in 2016 by creating value for golfers on a foundation that optimizes the financial performance of your golf course, click here.

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