One of the troubling aspects of revenue management in golf is no-shows and, more significantly, short-shows.
Alamo Car Rental provides customers a 10% discount (http://bit.ly/1KvvNjU) if customers prepay. Admittedly, I rarely prepay when using Hertz or Alamo preferring for some odd reason the flexibility that something might change my plans. However, I am now thinking my frivolous ways should change with respect to car rentals and pondered the applicability of this pricing tool for golf.
Recently, I encountered an 8 hour round: 4 hours to arrange a group in which the 4th player who confirmed – cancelled, which led me to reaching out to six others unsuccessfully to fill the forth. The loser was unfortunately the golf course. We showed with 3 costing them $120.
What do you think? Should golf courses offer a 10% on a non-refundable, non-cancellable basis like car rental companies and some hotel chains, i.e., Marriott, are doing? I think so.
Comment below.
