Castle Pines, CO (June 19, 2015) JJKeegan+ publishes report regarding who in the golf industry are viewed as the top sources for information and golf operations consulting. Click here to read an executive summary of the findings. The published report provides five recommendations for golf course owners.
JJKeegan+ hired a loose knit group of Silicon Valley techies who like to undertake research on sports, particularly the golf industry. The survey by Sports Marketing Insights Leisure Enterprise (SMILE) generated 360 responses producing a 95% confidence factor with a 5% margin of error based on a total sample size of 15,404 golf courses.
J.J. Keegan, Managing Principal stated, “At our core, JJKeegan+ isin the education business. Our focus is to create astute insights that create value for golfers on a foundation that optimizes the financial performance of a golf course. We deliver what we believe is valuable content through are online resources, books, webinar series, or our golf executive management system of 21 templates.
SMILE also suggested that we compare our brand against nine other consulting firms in the golf industry who primary focus is to assist golf course owners.
The criteria measured were who was the most: contrarian (Pellucid and Legendary), distinctive, unique, innovative, reliable, helpful, traditional (National Golf Foundation and Global Golf), best in brand and who had the highest loyalty rating.
The value for conducting surveys for us, and ultimately for you with your customers, became quickly evident. Repositioning our brand and repositioning our message would have a dramatic impact on our ability to deliver our message of hope and prosperity to golf courses.
Early this year, JJKeegan+ conducted a survey to learn how many golf courses engaged in such practices. Not surprisingly, 82% of golf courses do not conduct an annual survey and 88% do not arrange for independent golfers to secret shop their facility to see how they deliver the 14 steps on the “Assembly Line of Golf Operations (customer touch points). CLICK HERE to learn more about “The Business of Golf – What Are You Thinking.”)
At JJKeegan+, we can help you implement these insights and perspectives. By attending our Webinar series starting in September we will further help you craft a 2016 strategic plan that will create value for golfers on a foundation that optimizes the financial performance of your golf course. The class size is limited to 10 to ensure each participants get ideal personal attention that is customized to your facility to guarantee your success.
For Additional Information
Marissa Witmer, Vice President, Social Media JJKeegan+
303.283.8880
