April 16, 2015: JJKeegan+ publishes a complimentary on-demand webinar, “Golf Operator Association – Growing the Game of Golf” featuring Andrew Wood

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Castle Pines, CO (April 16, 2015) JJKeegan+ publishes a complimentary on-demand 20-minute podcast, “Golf Operator Association – Growing the Game of Golf” featuring Andrew Wood.

JJ Keegan, Managing Principal of JJKeegan+ stated, “Andrew Wood is one of the leading golf entrepreneurs and marketing wizards in the business of golf.   Frustrated by the lack of meaningful educational content produced by the industry’s golf associations, Andrew is launching the Golf Operator Association to assist golf course owners increase revenue through contemporary marketing practices. Similar to a New York Advertising Agency, Andrew is generating extensive content that members of the Association can access.”

Andrew comments, “The golf course industry is like an old 33 r.p.m. record that has a bad scratch.   It keeps repeating the same message, ‘Woe is us. There are too many golf courses, the weather is hurting us, and third party tee time brokers are disintermediating our customers.   All we read in nearly average article is that 5 million golfers have left the game.’ The solution to this dilemma is easy. When you change the story, you can change the results. The content we have created for the Golf Operator Association with stimulate rounds played in the game of golf.”

The recorded Webinar presents the Why, How, What of golf course marketing address insights on how best to leverage social media, explains the value of memes, and provides numerous suggestions as to editorial content for advertising campaigns golf courses will find of value.

Andrew Wood is one of the several guest lecturers in the JJKeegan+ Webinar series.   Register in the “book store” to participate in the Summer Webinar Series starting May 7 to bolster the net income of golf courses in 2015 by creating value for golfers on a foundation that optimizes the financial performance of your golf course.

F or Additional Information

Debra Bryan, Vice President, Social Media JJKeegan+



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