In case you haven’t noticed, the Golf Course Management Software marketplace in the US has become a very healthy, competitive market.
GolfNow/NBC Sports Next is still the leader in market share off the back of its acquisition of the 3 largest companies in the industry (Fore!, EZLinks and Active Golf) during the 2010s. But NBC Sports Next is hemorrhaging market share to the “5 chasers” (foreUP, Lightspeed, Club Prophet, Teesnap and Club Caddie), all of which now have significant corporate or private equity capital backing. Several aggressive up and comers have also entered the competition (Birrdi, Eagle Club Systems, MemberSports, TenFore and more).
Apparation LLC tracks the movements in this market with an annual Golf Software Wars Market Share Survey covering the 13,000+ public golf courses in the US and Canada. 2023 survey results were just released and yielded the insight that Minneapolis/St. Paul and Seattle are the ‘healthiest’ metro area markets when it comes to software competition and Atlanta and Orlando are the ‘sickest’.
If you are a golf course owner/operator who wants to stay up to speed on the growing number of software options available to you without spending all your time doing research, you can now tap into this treasure trove of data and the insights that it yields by subscribing to Apparation’s IT Matters service.
Apparation combines the raw data from the survey with expertise gained in more than 40 years of experience in tracking b-to-b software markets to produce a series of easy-to-digest podcasts that will help you prepare for your next software buying decision or enhance your current information technology capabilities.
Learn more about IT Matters by contacting Mike Dickoff of Apparation at mike.dickoff@apparationllc.com or 612-889-6710.
