E-book: 2020 Edition: The Winning Playbook for Golf Courses
This is a digital PDF version of the latest 2020 Edition
This book covers the business of golf and sheds light on every aspect of strategic, tactical, and operational practices of a golf course and its facilities. Key determinants explain why some golf courses are successful and others flounder.
The JJ Keegan+ WIN™ formula taught in this book is an easy-to-follow method that has consistently increased the financial return of golf courses while, at the same time, enhancing the customer experience.
2020 E-book only, 2020 E-book + 2016 Edition Hard Copy