E-book: 2020 Edition: The Winning Playbook for Golf Courses


This is a digital PDF version of the latest 2020 Edition

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This book covers the business of golf and sheds light on every aspect of strategic, tactical, and operational practices of a golf course and its facilities. Key determinants explain why some golf courses are successful and others flounder.

The JJ Keegan+ WIN™ formula taught in this book is an easy-to-follow method that has consistently increased the financial return of golf courses while, at the same time, enhancing the customer experience.

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2020 E-book only, 2020 E-book + 2016 Edition Hard Copy


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