E-book: 2020 Edition: The Winning Playbook for Golf Courses

This book covers the business of golf and sheds light on every aspect of strategic, tactical, and operational practices of a golf course and its facilities. Key determinants explain why some golf courses are successful and others flounder.

The JJ Keegan+ WIN™ formula taught in this book is an easy-to-follow method that has consistently increased the financial return of golf courses while, at the same time, enhancing the customer experience.