Leadlander Alert Service is a fabulous reporting service. In our May Newsletter, (click here) we discussed how this insightful software tool can be utilized by golf courses to proactively rather than reactively market. We highly recommend you contact Jeff Hunter | LeadLander.com Office: (888) 231-7614 x710 to arrange a 14 day trial of this service.
For JJKeegan+, we monitor who is visiting our site. For example, we noted that prior to the announcement of the EZ Links becoming a PGA Tour affiliate, EZ Links, the PGA Tour and the PGA Tour’s legal firm (Skadden, Arps, Slate, Meagher & Flom LLP) were frequently visiting our site. It confirmed for us the many rumors heard and emails received about the pending transaction. As educators to golf course owners, we publish insights and items “heard on the street” with a policy of double confirmation. As an aside, one should read Malcolm Gladwell’s book on Outliers regarding how Skadden, Arps, Slate, Meagher & Flom LLP was formed. A very compelling story. This same tome discusses the 10,000-hour rule.
Documented below is the report we automatically receive daily. Look who was on our site yesterday: EZ Links and the PGA Tour. We are confident that they will be back again tomorrow when we publish a report at 6:00 a.m. on “10 Things You Need to Know” regarding Distribution Channel Analysis that will empirically demonstrate that third party distributors lower effective yields without increasing total gross revenue for a facility. The report was forwarded to us this week by a leading Association.
You have to love capitalism. The strong devour the weak. Capitalism creates. Capitalism destroys. The reason management companies like/tolerate third party tee time distributors is that the management companies have the intellectual capital and financial resources to leverage these software tools to the advantage of their clients. The typical golf course operator often lacks both.
It is my belief that when you disintermediate customers, split market share, lower prices in a market that has a fixed customer base, incremental profits can not be generated. At best, third parties are merely redistributing revenue from one course to another extracting a toll fee of $150 million for the privilege.
If you want to learn the seven steps to create value for customers on a foundation that optimize the financial performance of a golf course, call 303.283.8880. The third party tee time company will likely liquidate $30,000 of your inventory for their service. We will define the potential of your golf course and help you create a winning strategy plan for $7,500. Classes start September 10, 2015. Reserve your spot now! Enrollment is limited.
