James J. Keegan

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Known to his friends as “Rain Man” because of his amazing recall of any course he has played, any person he has met, or any place he has traveled, James J. Keegan has a zest for golf and for life itself.

With a great heart and a quick mind, he has established a wide-ranging network within the golf industry, an industry in which there may be only one degree of separation from the management leaders who make a positive difference. He leverages his educational background with his extensive experience in the golf industry to frame a vision that can be understood by all. He quickly “cuts to the chase.”

With nine associates averaging 25 years of experience in the golf business, JJKeegan+ provides common sense solutions founded on sound principals. With clients from Europe to Asia, and across America, JJKeegan+ has developed a unique process that is enhancing the golfer’s experience and the investment return of today’s golf courses.

As Managing Principal, Keegan has travelled in excess of 3,000,000 miles visiting over 200 courses annually and meeting with owners and key management personnel at more than 6,000 courses in 42 countries. Having successfully combined his passion for golf with his business acumen, this experience makes him uniquely qualified to offer expert opinions on trends and issues facing golf courses today because of his direct knowledge and interaction with the golfing community.

As part of consulting engagements as envisioning strategists and reality mentors, Keegan crystallized the process of developing a successful strategic plan that has been captured in the “The Business of Golf – What Are Others Thinking? book series. The “Business of Golf” book was first written in 2010 and has been updated in 2012, 2013, 2014, 2016 and 2020. The 2024 Edition embraces the seven-step process previously documented with update to data, new client studies and additional research.

Currently, he is a member of the National Golf Course Owner’s Association and the National Golf Foundation. Keegan was as a panelist for Golf Magazine’s Top 100 Golf Courses from 2002 – 2019, is a former member of the Club Manager’s Association of America, the Golf Course Superintendents Assocation of America and the International Network of Golf. Keegan is a former volunteer of the Colorado Golf Association and the USGA Sectional Affairs Committee. Jim has served as a course rater and rules official for numerous tournaments including the local and sectional qualifying for the U.S. Open and the World Club Championship.

A certified public accountant with a B.B.A. Degree from Texas Christian University, Keegan earned an M.B.A. in corporate finance from the University of Michigan. He has also served as a captain in the United States Air Force and worked at KPMG as a computer audit specialist.