ASTUTE MARKETING
The Dashline email notifying that one’s account is about to be deleted is, to me, a very compelling email.
If one is interested in maintaining a relationship with the vendor, it prompts the customer to action. If one isn’t interested in maintaining the relationship, two positive things will happen. The vendor cleans their database and the customer is relieved about having to track their login and password information with a vendor whose database could be breached at some point.
Golf courses would be wise to send a comparable email.
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