Since 1989, JJ Keegan+ has provided insights to inspire golf courses to create value-based entertainment on a foundation that optimizes the facility’s financial performance.
As part of their consulting engagements as envisioning strategists and reality mentors, they have crystallized the process for developing a successful strategic plan, which has been captured in the “The Business of Golf – What Are Others Thinking” book series.
The “Business of Golf” book was first written in 2010 and has been updated in 2012, 2013, 2014, 2016, and 2020.
The 2024 Edition embraces the seven-step process previously documented with updates to data, new client studies, and additional research.
These books have garnered widespread appeal due to their singularity as sources of strategic, tactical, and operational guidance. Over 7,000 copies of these books have been purchased in 16 countries and are used by Professional Golf Management programs as their capstone class.
By reading these books, you will learn that there is a simple and efficient way to operate a golf course profitably. These textbooks will greatly broaden your knowledge of the business of golf and make you among the industry’s most learned experts.