We ask ourselves that question daily. A guest sees more in an hour than a host sees in a year. Thus, an independent perspective brings great value in identifying a proper strategic vision, the tactical resources required and the optimum policies and procedures to be implemented.
But if execution does not occur, is the money invested in the study wasted?
To study ways to effectively communicate, we constantly review the reports prepared by our competitors:
JJ Keegan+ – 165 pages
National Golf Foundation: 221 pages
Sirius: 459 pages
THK: 211 pages
In today’s attention deficit world, I find it hard to believe that anyone reads these reports closely or obtains any value therefrom.
The key to retaining a consultant we now believe is partnering with the client delivering a short presentation with an embedded GANTT chart outlining the steps to success by week. If we are not making a difference, why do it?
What do you think is the most effective way to guide a golf course to reverse its economic fortunes and guide it to profitability. Please comment below.
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