JJ Keegan named by Golf Inc. Magazine as one of “Advisors for the Year” for spearheading one of the most dramatic turnarounds at a golf course.

Talk to golf strategist Jim Keegan on the phone, and in seconds you’ll discover his passion for the golf industry. You’ll also learn he likes to rattle the statistics: In mid-July, he’d just completed 20 flights in 30 days. Over his career he’s worked with 4,000 courses in 49 countries.

“Advising is one role, and getting clients to execute is another,” said Keegan, who formed the consortium of leading golf experts in 2005.

JJ Keegan featured in Lexington Herald Leader

Golfing at Lexington’s five public courses will get more expensive in January as the city tries to stem $1 million in annual losses in its golf program.

The city will raise the eligibility age for a senior citizens discount from 50 to 57, eliminate some other discount rates altogether and bump up the price for an annual pass to driving ranges.

JJ Keegan featured in By Design Magazine

Like most cities across the United States, the golf market in Sioux Falls, South Dakota, is highly competitive.

There are a range of courses spanning the municipal, public and country club sectors. Bakker Crossing fell somewhere in the middle, as a moderately-priced public facility, known for presenting golfers with a challenging round. With competition from all sides, the club saw a need to differentiate itself. It engaged golf course architect Kevin Norby, ASGCA, to conduct a long-range master plan study, and commissioned a detailed market and financial analysis by golf strategist J.J. Keegan.