JJ Keegan named by Golf Inc. Magazine as one of “Advisors for the Year” for spearheading one of the most dramatic turnarounds at a golf course.

Talk to golf strategist Jim Keegan on the phone, and in seconds you’ll discover his passion for the golf industry. You’ll also learn he likes to rattle the statistics: In mid-July, he’d just completed 20 flights in 30 days. Over his career he’s worked with 4,000 courses in 49 countries.

“Advising is one role, and getting clients to execute is another,” said Keegan, who formed the consortium of leading golf experts in 2005.

JJ Keegan featured in Renovation Equation by Golf Course Architecture magazine, By Design

There are a range of courses spanning the municipal, public and country club sectors. Bakker Crossing fell somewhere in the middle, as a moderately-priced public facility, known for presenting golfers with a challenging round.

With competition from all sides, the club saw a need to differentiate itself. It engaged golf course architect Kevin Norby, ASGCA, to conduct a long-range master plan study, and commissioned a detailed market and financial analysis by golf strategist J.J.Keegan.