E-Book: What Are You Thinking? (2014 Edition)

INCLUDES E-PUB FILE – WORKS WITH KINDLE AND ALL IOS DEVICES

A 2014 update with over 1,250 changes and 29 new charts and illustrations. Written for golfers, professional golf management students, and golf industry personnel.

The Business of Golf – What Are You Thinking? garnered widespread appeal, due to its singularity as a source that provides strategic, tactical, and operational guidance. It has been purchased in over 16 countries and is used by 15 universities and colleges in their Professional Golf Management curriculums.

The Primer: A Textbook.  How to Maximize the Financial Return of a Golf Course.

During the next twelve months, more than 58 million golfers will decide where to go play over 1 billion rounds of golf on nearly 33,000 golf courses. What influences their decision? They all have one thing in common: they are seeking value-based entertainment.

What does it take to attract and retain those decision makers? The financial success of a golf course is dependent on understanding those motivations and ensuring that the experience created exceeds the price charged.