Business of Golf: Why? How? What? (2013 Edition)
The Business of Golf – Why? How? What? guides a golf course management team to create a winning strategic vision, determine the resources allocated and the policies and procedures to achieve consistent execution. The concepts presented ensure the golf course achieves it financial potential.
The book was developed by and for seasoned industry professionals to provide in depth perspectives, insights and operational tools. The book is accompanied with 21 templates that are available for license on December 1, 2013 at www.golfconvergence.com to further simplify hurdling the hazards in the “business of golf.”
The principles in these book are the foundation of Ed.D. Dissertation in which 11 leading golf course managers operating 34 golf courses vetted and validated the principals presented. Participants included Brooklyn Park, MN; City of Bloomington, IL; City of Charlotte, NC; City of Columbus, OH; City of San Antonio, TX: Crystal Mountain Resort; MI; Fernie Golf and Country Club, British Columbia; Oak Creek, CA; Pine Meadow Golf Course, IL; Thornberry Creek at Oneida, WI (Oneida Nation); Harry Mussatto Golf Course, IL (Western Illinois University)
Both the book for graduate edition for seasoned professional, The Business of Golf – Why? How? What?, and the primer, The Business of Golf – What Are You Thinking?, represent over a decade of research conducted in partnership with golf courses worldwide. The perspective contained therein have been developed in partnership with golf courses worldwide as the author traveled to 41 countries and observed the business practices of over 4,000 golf courses.