We offer four different methods to expand online your knowledge of the “business of golf.”
We have written a series of books with a passionate focus on creating value for the golfer based on a foundation that optimizes the financial return for the golf course owner.
These books have been purchased in 17 countries and are used by 16 Professional Golf Management programs as their capstone class.
The Business of Golf – What Are You Thinking? Is a basic primer that has garnered widespread appeal, due to its singularity as a sources that provides strategic, tactical and operational guidance.
In contrast to the basic primer, “The Business of Golf – Why? How? What?, caters to the seasoned industry professional. The books guides a gold course management team through a 7 step process of creating a strategic vision, determining the resources to be allocated and the policies and procedures that require consistent execution, accompanied with 21 operational templates.
To provide readers of the textbooks the opportunity to solidify their knowledge, case studies have been prepared:
Each case study is accompanied by the requisite supporting resources including geographic market data, weather playable day reports, PGA PerformanceTrak Financial benchmarks and customer survey information.
It should be noted that these case studies have been adapted from client projects undertaken by JJ Keegan+ and present the actual strengths, weaknesses, threats and opportunities for the subject golf course.
To provide teachers of these classes supporting resources, Power Point Presentations have been prepared for each chapter of the text books and the answers for the test bank of questions is provided.
Webinars are presented throughout the semester to the students with the most current trends in the golf industry throughout the semester based on the request of facility. Presentations have been made to students at Clemson University, Golf Academy of America, Keiser University College of Golf, University of Maryland – Eastern Shore.
We offer two types of online class instruction.
Webinars are presented throughout the semester to students based on the request of facility. We highlight current trends in the golf industry. Presentations have been made to students at Campbell University, Clemson University, Golf Academy of America, Keiser University College of Golf, and University of Maryland – Eastern Shore.
In September, January and April, we offer a two month webinar series comprising 10 online classes in which their strategic plans are created implementing the 7 steps and the accompanying 21 templates. Up to ten golf courses participate to ensure each receives personal attention.
The principles and templates were vetted by 19 leading golf course managers operating 57 golf courses for a Clemson University Ed.D. Dissertation written by the Director of PGA Professional Golf Management Program.
It is no coincidence that the facilities who have participated in the two month Webinar series over the past 18 months were already managing the most efficient golf courses in the United States before attending the series.
While other strategists and consultants will tell you what you should do, these webinars actually show you and partner with you in applying academic theory to create a customized practical solution for you.
These individuals were clearly leaders looking to improve and include:
| Alamo City Golf Trail |
8 |
| City of Baltimore |
5 |
| City of Bloomington |
3 |
| City of Brooklyn Park |
2 |
| City of Cedar Rapids |
4 |
| City of Charlotte |
3 |
| City of Columbus |
5 |
| City of Ft. Worth |
4 |
| City of Virginia Beach |
3 |
| Crystal Mountain Resort |
2 |
| Fernie Golf and Country Club |
1 |
| Golf Club at La Quinta |
1 |
| Irvine Management company |
2 |
| Jemsek Management Company |
5 |
| Kokanee Springs Resort |
1 |
| Northstar Golf Course |
1 |
| Oneida Nation |
2 |
| Play Golf Calgary |
5 |
| Western Illinois University |
1 |
|
57 |