Customer Value Experience
If you would like to obtain the “secret sauce” to ensure that your green fee and cart rates are correctly priced this year, invest in yourself by adding the template to your cart. As a bonus, you will receive a financial modeling worksheet that will guide you in correctly pricing all of their rates by time of the year, time of the day and type of golfer. Includes 2 hours of on-line consultation.
There is an easy formula to determine if your green fee price is correct.
Most golf courses price based on either last year’s rate with perhaps a small $1 increase or based on what their competitors are charging. Both strategies are wrong.
All consumes purchased based on a simple formula: value = experience – price. For a golf course, the experience is a combined of the following components:
– Slope rating
– Turf Texture
– MOSAIC Profile
How do these elements combine for to determine the correct price? We have tested our proprietary formula on over 200 golf courses with stunning accuracy.