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    At JJKeegan+, we have written a series of two books with a passionate focus on creating value for the golfer based on a foundation that optimizes the financial return for the golf course owner.

    These books have been purchased in 16 countries and are used by 15 Professional Golf Management programs as their capstone class as serve as platform for our firm’s training.

    The Business of Golf – What Are You Thinking? that has garnered widespread appeal, due to its singularity as a sources that provides strategic, tactical and operational guidance.

    In contrast to the basic primer, “The Business of Golf – Why? How? What? , caters to the seasoned industry professional.  The books guides a gold course management team in creating a strategic vision, determining the resources to be allocated and the policies and procedures that require consistent execution, accompany with 21 templates

    Both the “The Business of Golf – What Are You Thinking?” and “The Business of Golf – Why? How? What?” represent over a decade of research conducted in partnership with golf courses worldwide.   The perspective in both address comprehensible and executable principals that encompass a diverse range of subjects including architecture, agronomy, intellectual property, rate structure, social media, water utilization, and yield management.   While the insights presented are clear, the analysis undertaken was extensive.

    We provide a test bank of questions and a case study with the supporting assets and resources.  By reading these books you will learn that there is a simple and efficient way to operate a golf course profitability.  These textbooks will greatly broaden your knowledge of the business of golf and be among the industry’s most learned experts.