2016 Program

Golf Industry Professionals that have completed the webinar series:

Alamo City Golf Trail

6

City of Bloomington

3

City of Brooklyn Park

2

City of Cedar Rapids

4

City of Charlotte

3

City of Columbus

5

City of Ft. Worth

4

City of Virginia Beach

3

Crystal Mountain Resort

2

Fernie Golf and Country Club

1

Golf Club at La Quinta

1

Irvine Management company

2

Jemsek Management Company

5

Kokanee Springs Resort

1

Northstar Golf Course

1

Oneida Nation

2

Play Golf Calgary

5

Western Illinois University

1

51

By registering for the Webinar Series, we will work with you in partnership to craft for your golf course a winning strategic plan for 2016. Together, we will complete the exercises listed below to create the insights and perspectives that will create value for golfers on a foundation that will optimize the financial return for your facility.

The principles and templates were developed and vetted by 17 leading golf course managers who operate 60 golf courses as an integration component for a Clemson University Ed.D. Dissertation written by the director of the university’s PGA Professional Golf Management Program.

Step Description File Format Level of Difficulty Explanation
 

STRATEGIC TEMPLATES

0 Strategic Planning Web based survey Entry These pre-test templates ask 40 questions to ascertain the level of the respondent’s knowledge of the business of golf. Your answers can be compared to a national survey.
1 A Geographic Local Market Analysis Excel Intermediate Demographic profile (age, income, ethnicity & population density) contrasts your course with the golf courses within 30 miles of yours to determine strategic potential.
1 Vision – Private Golf Course PowerPoint Entry Promises versus performance. This templates helps a private club determine if its brand promise is at the platinum (5-star), gold (4-star), silver (3-star, bronze (2-star) or steel (1-star).
1 Vision – Public Golf Course PowerPoint Entry Promises versus performance. This template helps a public course (daily fee, municipal, or resort) determine if its brand promise is at the platinum (5-star), gold (4-star), silver (3-star, bronze (2-star) or steel (1-star).
2 Weather Playable Days Calculation Excel Intermediate Is your facility under- or over-performing in relationship to the number of golf playable days? This template will help you measure that benchmark.
Step Description File Format Level of Difficulty Explanation

TACTICAL TEMPLATES

3 Technology Integration Checkpoint Excel Intermediate How are you leveraging technology to boost your revenue? This template grades your use of technology from 1st grade to the PhD level.
4 Cash Flow Forecast – 5 Years – Daily Fee/Municipal Excel Advanced The operation of a daily fee or a municipal golf course can be forecast based on 60 controllable variables. This worksheet facilitates sensitivity analysis to quickly project revenues, income, and expenses for the next 5 years for daily fee and municipal golf courses.
4 Cash Flow Forecast – 5 Years – Private Club/ Resort Excel Advanced The operation of a private club or resort can be forecast based on 75 controllable variables. This worksheet facilitates sensitivity analysis to quickly project revenues, income, and expenses for the next 5 years for resort golf courses.
4 Green Fee Calculator – Complex: Quantitative Excel Advanced There is a relationship between 18 weekend, weekday, 9 holes, morning, afternoon, senior, and junior green fee rates. This template confirms those interrelationships to ensure all of your prices are “in balance” for the fees posted.
4 Green Fee Calculator – Simple: Qualitative PowerPoint Intermediate What is the correct green fee price? The slope rating, the strategic elements, conditioning, grass texture, ambience; the amenities provided are the variables that should determine price.
4 Green Fee Yield – Revenue Modeling Exercise Excel Intermediate The impact on future revenues from changes in rounds and associated yields from the top revenue categories are modeled to measure the impact of potential rate changes.
4 Season Pass – Fair Fee Excel Beginner Utilizing weather-playable days, anticipated rounds the season pass holder will play during the year, and an appropriate discount, determine the fair price to assess.
4- Sensitivity Pass Analysis Excel Intermediate What is the impact of changing the season pass price on total revenues, considering the golfers that will choose to merely pay-as-they-go? This template facilitates calculating the revenue impact of price changes and the number of subscribers.
Step Description File Format Level of Difficulty Explanation

OPERATIONAL TEMPLATES

5 Golf Course Budget/Business Plan Template Excel Advanced Golf course maintenance is a considerable expense, often accounting for 40%-60% or more of gross income. The step-by-step budget process helps to build a business plan as well as an excellent, goal-based golf course maintenance operation budget.
5 Step 5 – Deferred Capital Expenditures Template Excel Entry There are 14 depreciable capital components that comprise a golf course. This spreadsheet will help you determine the annual capital allocation that should be in reserve and the aggregate deferred component.
5 Step 5 – Equipment Template Excel Advanced There are 44 different pieces of equipment required to properly maintain the course. This worksheet calculates the value of equipment on hand, capital reserves required and components that should be acquired.
5 Labor/Task Analysis Excel Intermediate Labor has an impact of great proportions on any aspect of the golf operation; proper allocation of resources must be top-of-mind. This template will allocate sensibly labor resources and report back costs and hours based on specific tasks and individual workers.
5 Step 5 – Maintenance – Labor Hour Templates Excel Advanced A superintendent engages in 40 separate tasks that vary by day, week, season, or annually. This worksheet calculates the labor hours required annually to maintain a golf course and provides a comparison to actual labor expended.
5 Step 5 – Weekly Golf Maintenance Labor Scheduler Excel Advanced By keeping track of the hours required per week, their cost, and who should be assigned the tasks at hand, this worksheet aids the superintendent in scheduling the week ahead.
6 Step 6 –Golf Course Checklist – Secret Shopper Service Excel Entry On the assembly line of golf, there are 111 customer touch points that contribute to the player’s perception of value. This checklist provides guidance in measuring the experience provided at your golf course.
7 Step 7 – Golfer Survey – Loyalty and Preference Excel Entry There are 30 questions that a customer survey should include. Use of this document will help your golf course craft an effective survey to ensure insightful responses.